Clik here to view.
The Anatomy of a Great Blog for Authors
For writers and a variety of other professionals, a blog can be a great opportunity to share your brand and create an online presence. A blog for authors is primarily meant to do two things: provide...
View ArticleClik here to view.
How to Use Social Listening to Stand Out as an Author
Let’s talk about social listening, shall we? Social listening is the practice of using your social media outlets to listen to the public’s thoughts, feelings, attitudes, and opinions on your personal...
View ArticleClik here to view.
Writer’s Block Isn’t Real—and Other Lessons from Neil Gaiman
Last Friday night I went to see the rock star of the literary world, Neil Gaiman himself, speak at the Long Center in Austin, TX. This was his antepenultimate appearance before he retires from public...
View ArticleClik here to view.
3 Reasons Why Authors Should Use Inbound Marketing to Build an Audience
When you think of marketing, you probably think of the old-school methods – billboards, magazine ads, TV commercials, and even online advertisements (pop-ups, anyone?). While these traditional forms...
View ArticleClik here to view.
How Not To Social: Things You Should Avoid on Social Media
Chances are, you’ve read countless articles on the Best Ways to Use Social Media, devoured list after list of quick tips, and attempted to implement a wealth of information with varying degrees of...
View ArticleClik here to view.
How to Rock Social Media, Part Two: Designing & Optimizing Your Social Media...
Social media. Whether you’ve recently decided to dive into it or you’ve been swimming around for years, you now understand why social media matters. The problem is that it’s easy to understand why...
View ArticleClik here to view.
Five Advantages of Print Advertising (And One Bonus!)
One of the basic axioms of book marketing is that it takes multiple impressions on target buyers to induce them to make a purchase. The more varied these touchpoints the greater the impression and...
View ArticleClik here to view.
PR or Social Media: What Does Your Book Need? [INFOGRAPHIC]
Many authors come to PR firms searching for PR help, only to discover they aren’t ready for a publicity campaign. That’s okay! (Really.) Our ultimate goal is to help you build your brand, whether...
View ArticleClik here to view.
How to Create a Book Announcement [INFOGRAPHIC]
Want to get the word out about your upcoming book? Here’s an awesome infographic based on Part One of our Marketing Like A Bestseller series that will help you create a book announcement that will make...
View ArticleClik here to view.
Marketing Like A Bestseller, Part Two: How to Keep Your Audience Interested
It can be a struggle to keep your audience interested in your book – especially if your book isn’t out yet. If you’ve taken the advice of our first post in our Marketing Like A Bestseller series, How...
View ArticleMarketing Like a Bestseller, Part Three: Creating Strategic Partnerships
This is our third post on publicity tips inspired by the successful campaign of Elizabeth Gilbert’s newest book, Big Magic: Creative Living Beyond Fear. In our last post, we discussed ways to share...
View ArticleClik here to view.
Marketing Like A Bestseller: What’s Next?
This is our fourth and final post on Marketing Like a Bestseller, lessons from Elizabeth Gilbert’s nine month campaign for Big Magic: Creative Living Beyond Fear. In our last post, we discussed the...
View ArticleClik here to view.
Why A Writer’s Online Presence Is Important
One of my friends recently published his first novel and with it I saw a significant uptick in his Tweets. When I asked him about this all of a sudden change, I got a bit of gruff and a significant...
View ArticleClik here to view.
Three Ways to Use Visuals in Social Media Marketing
Over the past few years, digital marketers have seen the rising importance of visual content, which was later emphasized by the changes that occurred on nearly every major social network, including...
View ArticleClik here to view.
How To Clean Up Your Social Media Presence
Social media, in a word, is a beautiful mess. We love the fact that it connects people like never before but sometimes things that aren’t meant to be shared to the world end up doing just that....
View ArticleClik here to view.
The Top Ten Places to Sell More Books
Looking to sell more books? Remember, there are more places to sell books than Amazon and Barnes & Noble! This is the first in a series of Top Ten lists about selling to special-sales...
View ArticleClik here to view.
4 Killer Book Marketing Tips for NaNoWriMo
This year’s National Novel Writing Month (NaNoWriMo) is almost over, but – for most participants – the publication journey is far from over. Whether you’re looking for a traditional publisher or...
View ArticleClik here to view.
Ten Awesome Ways to Turn No into Yes
Authors and publishers hear the word “no” frequently. It could be said by the media, distributors, buyers in retail stores or corporate buyers, however that doesn’t have to be the final answer....
View ArticleClik here to view.
Everything You Wanted to Know About Facebook Live, But Were Afraid to Ask
By Leslie Barrett Facebook Live is a fairly new and very innovative tool to instantly engage with your Facebook followers in real time. With Facebook Live you can: Let your fans know about an upcoming...
View Article
